Children and families are and will always be the inspiration behind everything we do, because that is where love begins. When new life is on the way, every moment is special and this is why we love what we do!
Simply Nursery was founded in 2017, but it started in Brazil in 2010. Inspired by Laura’s birth, the first daughter, granddaughter and niece in a family with over 30 years of experience in manufacturing and exporting children's furniture to the United States and Europe.
Using the furniture we made ourselves in Laura’s nursery was the ultimate confirmation of how long lasting, well made and safe our products were. To share this experience with other families, we decided to focus our efforts on innovating and selling kids’ furniture made from reforested wood via e-commerce in the Brazilian market.
Seven years later, Simply Nursery arose to attend American families with high-quality and eco-friendly nursery furniture.
Ultimately, Simply Nursery comes from a family living their most special moment - the arrival of a baby - so we want you to have the same feeling during this magical time, the guarantee that your bundle of joy is safe and sound in an eye-pleasing nursery.

Our Values

Eco Friendly

We take care of the entire production cycle, from planting the trees to managing the sawmill, greenhouse, factory work and sales on our website. Therefore, we know exactly what you will receive and can guarantee that our essential values, like sustainability and humanitarianism are integrated.


Our manufacturing processes mix classic hand detailing and new technologies in a safe and healthy environment. Supporting and building the well-being of staff, craftspeople and local communities from Southern Brazil is an important part of our everyday work.

Family Owned

Working with wood, furniture and children is not only our job, but also a passion! We are a family business that has been in the furniture industry for more than 30 years. Everything we design, manufacture and sell is permeated with love, sustainability and care for your safety and well-being.

Built to Last

The strong and sturdy construction of our products is possible because of our solid wood and quality craftsmanship allied with technology, which allows for cribs, dressers and everything else to be used for many years and even passed down through generations!


Safety is among parent’s top priorities, so it’s among ours too. With secure construction and nontoxic stain, our products are tested by third party CPSC-accepted laboratories and meet or exceed all industry’s voluntary and regulatory safety requirements


At Simply Nursery, we believe work only makes dreams come true when done with love. In six years of history, it is with love that we produce each furniture piece and assist customers.
Our staff is among what motivates us every day. Seeing people transforming their lives, making their own and others’ dreams come true is what makes it all worth it.

Get to know who is part of making
your dream baby nursery a reality: